Market Sizing and Forecasting entail the construction of robust market models, considering various macro and target market-related factors.
The forecasting process involves predicting demand drivers in each segment, projecting how likely and to what extent they are expected to change in the future. Various forecasting models, such as Patient Flow-based, Market-based, and Epidemiology-based, are constructed to understand critical assumptions and assess risks to the baseline forecast. This comprehensive approach ensures a thorough understanding of market dynamics and enhances the accuracy of future projections.
